WHAT IS SEO?
What Is Search Engine Optimization?
Search Engine Optimization (SEO) is the practice of optimizing a website to increase its visibility and ranking in search engine results pages (SERPs). This involves making strategic improvements to website content, structure, and performance to attract more organic (unpaid) traffic from search engines like Google, Bing, and Yahoo.
The goal of SEO is to enhance a website's relevance and authority in the eyes of search engines, ultimately leading to higher rankings and more clicks from users searching for related topics or products.
BENEFITS
How Will SEO Benefit My Business?
Here are six of the top benefits to optimizing your website for search engines:
Generate Organic (unpaid!)
Traffic to Your Site
Unlike ads, you don't need to continuously fork out thousands of dollars to get your website seen by potential customers. With the right SEO strategy, search engines will automatically push your site to those looking for you.
Generate Organic (unpaid!)
Traffic to Your Site
Unlike ads, you don't need to continuously fork out thousands of dollars to get your website seen by potential customers. With the right SEO strategy, search engines will automatically push your site to those looking for you.
Increase Lead
Generation
With more traffic being directed to your site and the increased credibility of a higher SERP ranking, your site will see a notable increase in leads and sales.
Increase Lead
Generation
With more traffic being directed to your site and the increased credibility of a higher SERP ranking, your site will see a notable increase in leads and sales.
Gain a Competitive
Advantage
Stand heads above your competition both in search engine results page (SERP) rankings and in providing content that directly coincides with what your customers are searching for.
Gain a Competitive
Advantage
Stand heads above your competition both in search engine results page (SERP) rankings and in providing content that directly coincides with what your customers are searching for.
Build Trust with Prospective Clients
Higher rankings on a search engine results page (SERP) will lend credibility to your business. We
trust that the content Google is offering us is the most aligned with our search needs.
Build Trust with
Prospective Clients
Higher rankings on a search engine results page (SERP) will lend credibility to your business. We
trust that the content Google is offering us is the most aligned with our search needs.
Improve User
Experience
Good SEO not only drives more traffic to your site, but it also ensures your content is compelling and answers the questions searchers are actively looking for.
Improve User
Experience
Good SEO not only drives more traffic to your site, but it also ensures your content is compelling and answers the questions searchers are actively looking for.
Heighten Brand
Awareness
As mentioned above, higher SERP rankings not only attract organic traffic, they also cultivate trust and credibility. This, in turn, solidifies your brand's authority within its industry.
Heighten Brand
Awareness
As mentioned above, higher SERP rankings not only attract organic traffic, they also cultivate trust and credibility. This, in turn, solidifies your brand's authority within its industry.
EXAMPLES
SEO Strategies to Implement on Your Website
Okay. So we know what SEO is and how it can help our business-- it sounds great, we're all for it--but how can we actually apply these strategies to our websites?
It's easier than you think! Below are our five go-to strategies that we aim to include on every website we develop.
